1Course 1 of 3
Build the website with AI
The complete rebuild of Ferdy.com, from the recorded intake to the live build in WordPress and Elementor.
ConversationKeywordsDesignLaunch
Launch 16 October00days00hours00min
We'll show you how to build a website that actually gets customers.
1.2M+YouTube subscribers
25+years building websites
1500+free tutorial videos
4.9based on 300 reviews
See what's insideSee what's inside
Taught by Ferdy Korpershoek
and Lars
and Lars
2Course 2 of 3
Build the web design business
How we get clients, what we charge, how a proposal gets signed and how clients keep paying monthly.
OfferLeadsSalesMonthly income
3Course 3 of 3
Get found and get chosen
SEO, AI search and conversion as one job, with a monthly routine to find where it leaks and fix it.
FoundTrustedChosenImprove
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Three courses, one route
Start with the first if you want to learn the build. Jump to the second or third if you already build websites and want more clients or better results from them.
Where are you starting from?
1
Build the website with AI
You follow along as we rebuild Ferdy.com from scratch, with Ferdy as the client. It starts with a recorded conversation about what the site has to do, and everything after that comes out of it: the keywords, the structure, the design in Claude, the copy, the build in WordPress and Elementor, the SEO pages, the tracking and the handover.
2
Build the web design business
How we run the agency, shown rather than explained. Who we work for, what we charge and why, the demo websites we use to open doors, the messages we actually send, how a proposal gets written, how a project runs through its phases, and how clients keep paying monthly after the site is live. Lars also goes through what didn't work.
3
Get found and get chosen
SEO, AI search and conversion as one job, applied to the new Ferdy.com. Keyword research, pages written from the client's own words, the technical side in Search Console, reviews and Google Business Profile, how language models pick their sources, and what makes a visitor get in touch. Then a monthly routine: look at the numbers, find where it leaks, fix it.
Why we didn't just make another AI website course
AI can put a website together in an hour. We use it for that too. But a site only brings in work when the right people find it, trust it and get in touch. None of that comes from the prompt.
It comes from a proper conversation with the client, a keyword plan, a clear structure, and then letting AI do the heavy lifting with real input. So that's what we recorded, on a real site: the rebuild of Ferdy.com. Not tips, the whole process. You see us do it, including the bits that go wrong.
What you'll see on screenWhat you'll see on screenWhat you'll see on screen
More than half of the lessons are recordings of the real tools and documents. A few of the moments you'll sit in on:
00:00Recording · Course 1
Moment 1 of 8Screen recording
The client conversation
Lars interviews Ferdy about Ferdy.com, recorded like a real intake. You hear which questions pull out the words that end up on the site.
Ferdy KorpershoekTeaching WordPress on YouTube since 2015
The WordPress side, and your questions
Ferdy has been building websites since 1999. He knows where people get stuck because he's answered the question in the comments a thousand times. In the courses he builds on screen and asks Lars the things you'd want to ask.
1M+ people subscribe to his YouTube channel
Who's teaching
Ferdy asked Lars to show how his agency builds sites with AI. He expected a clever prompt. What he got was a process, so Ferdy made himself the client: the rebuild of Ferdy.com, recorded from start to finish.
The conversation that started itRecorded
FerdyShow me how your agency builds sites with AI. What's the prompt?
LarsIt isn't a prompt. It starts with an hour talking to the client.
FerdyThen do it to my site. Rebuild Ferdy.com, and we record all of it.
Three courses later, here we are.
LarsRuns a web design agency in the Netherlands
The process, the clients, the business
His team builds websites for businesses of every kind, from one-person shops to larger organisations, and looks after them afterwards with maintenance and SEO. Everything in the courses is the way the agency actually works, from the intake interview to the proposals and the project template.
10 to 15 websites built every month
What comes with it
Everything we use in the lessons, you get too. The prompts in the order you need them, the templates we fill in for clients, the checklists we run before a site goes live.
43 promptsPrompt
Prompt 12 of 43Context
KeywordScore
92
81
64
41
GoalApproachScopePrice
Hours per phase
Your rate
Tools
Margin+ 28%
Mobile
Forms
Tracking
Speed
Schema
Redirects
€
%
=
✓
Aa
5 tools
1 of 8 included
- Prompt 12 of 43Context1Prompt
43 prompts
From turning a transcript into a project brief to rewriting a hero section. Each one with the context it needs to work.
- 2Checklist
Intake question list
The questions, in order, that turn an hour with a client into keywords, positioning and copy in their own words.
- KeywordScore928164413Excel
Keyword sheet with a score
Volume, buying intent and how achievable a ranking is, scored in one sheet so you know which pages to build first.
- GoalApproachScopePrice4Document
Proposal template
The structure Lars uses to turn call notes into a proposal with a goal, an approach, a scope and a price.
- Hours per phaseYour rateToolsMargin+ 28%5Excel
Pricing calculator
Hours per phase, your rate, tools and margin. Shows where a project will overrun before you send the quote.
- MobileFormsTrackingSpeedSchemaRedirects6Checklist
Launch checklist
Mobile, forms, tracking, speed, schema, redirects. The list that gets run before every site goes live.
- €%=✓Aa5 tools7Web tool
Web Studio Toolkit
Five calculators: what a website is worth, price with margin, break-even for monthly income, a website check with a score, and a title and meta counter.
- 8Excel
Course workbook
One Excel file with six tabs: price calculator, pipeline, baseline, AI visibility log, experiment log and your plan for the first 30, 60 and 90 days.
Questions people ask
Not answered here? Ask it in the comments on Ferdy's channel, or send it along when you join the waitlist.
Join the waitlistJoin the waitlistI can already build websites. Is this still useful?
Yes, probably more than you'd think. Course one will tighten your process, especially the intake and the keyword plan. But courses two and three are about everything around the build: getting clients, pricing, proposals, monthly income, and making sure the sites you deliver actually get found and get enquiries. That's where most web designers get stuck.
Can't AI already do this?
It can build a page. It can't sit in a conversation with the client, decide which of 60 keywords matter, or follow up on a proposal that went quiet. Those parts are the course. AI does the heavy lifting in between, and we show exactly where.
I'm completely new. Where do I start?
Course one. It assumes nothing and walks through one complete site, the rebuild of Ferdy.com, from the recorded conversation to the live website. Courses two and three make more sense once you've done that build.
Is this a get-rich-quick thing?
No. Course two shows what Lars's agency charges, how long projects take, and what didn't work. It's a trade you can learn, not a shortcut.
Do I need expensive software?
WordPress is free. Elementor Pro and Claude have paid plans, and each lesson says when the free version is enough. You don't need all of it on day one.
Is it only for WordPress users?
The build in course one is WordPress and Elementor. The process around it, the intake, the keywords, the proposals, the SEO and AI search, works whatever you build with.
What do I get for joining the waitlist?
You hear first when the doors open, before the public launch, plus a few updates as the recordings progress. One confirmation email, nothing daily. And the price: $27 a month for life for everyone on the waitlist, instead of the regular $47.
Be first in when the doors open
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16 OctoberDoors open on 16 October. Join the waitlist now and lock in $27 a month for life, instead of the regular $47. Leave your name and email and you'll hear from us before anyone else.
- You're on the list
- One confirmation email
- $27 a month, locked in for life